Capture The Audience – So people have come to your listing, they are interested in your product, but they are probably looking at other people’s items as well. We are going to convince them to buy ours, but first we need to get them to read what we have to say. To do this we will use an attention-grabbing title at the top of our description that will get them to read more. Writing good listings is more about testing what your market responds to than skill, so if one thing doesn’t work, just try another!

Tell Them Why They Can Trust You: - Since we are contacting our customers over the internet they want to know we aren’t scammer or average eBayers who will pack the item badly so it end up broken, or a hundred other things. If we claim particular knowledge of the product or some other claim for them to buy with us, we need to prove it, otherwise we can just outline exactly what they can expect in dealing with us.

* ZAFFAR SAYS * “We want you to love our product so much you’ll send us great testimonials to show others...”